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Choosing among eCommerce platforms – Woocommerce, Shopify, Wix and Squarespace

Choosing among eCommerce platforms – Woocommerce, Shopify, Wix and Squarespace

Recent global events have seen a huge rise in online consumer traffic. Business savvy entrepreneurs are rightly jumping on the bandwagon and launching online businesses, or businesses with a strong online presence.

But many fail to find the best eCommerce platform to help their users make easy and hassle-free purchases online. So, our experts teamed up and created this summary of the best eCommerce platforms to help you make the right choice.

Platform: WooCommerce

WooCommerce is fast to set up and easy to use. It comes with a ready-made plugin for any WordPress site and customizable payment, shipping, and processing options. What’s great is that most of these features are free.

WooCommerce is the most customizable option out of all the above platforms and the only open-sourced option. This platform is one of the most beloved by website designers and developers due to its limitless flexibility. Since the software was written in PHP, the programming language that is as old as the internet, it is very easy to get help with if you eCommerce needs maintenance and improvement. 

Its drawback includes a steeper learning curve in development, but with many visual website builder tools being developed in the last few years such as Divi and Elementor, WooCommerce has become easier to work with. It is definitely not a DIY tool and likely requires you to hire website designer contractors to do the building. However, due to its popularity, it is very easy to hire talents and maintain the project in the long run.

The WooCommerce app allows you to manage your store from anywhere. With Woo-commerce, you have the ability to expand or remove features as your business evolves, giving you complete flexibility.

Woocommerce also sends automated notifications for stock, process orders, and events so you can stay on top of the day-to-day running of your business easily. Woocommerce also supports multiple languages, so you can expand your business globally with ease.

Verdict

While WooCommerce is free, it has limited functionality when newly installed. To maximize its potential, you would need to download a lot of plugins which can have an impact on the site’s speed, and increase overhead cost in the long run. A walk around is to get recommended plugins from experts like us. These plugins are performance efficient and would not slow down your site’s speed. 

Platform: Shopify

Shopify is great if you run a business across multiple platforms like Facebook. Amazon or eBay, however, is not the easiest option for new start-ups, or those wanting to sell directly from your store; it’s easy to get bogged down with unnecessary technical extensions.

Shopify is great for a simple shop, especially if you work across multiple selling platforms, but the costs can add up as your business grows, such as paying extra for embedded ‘buy’ buttons.

Shopify’s SEO system also struggles to keep up with its competitors. Multiple coders have reported frequent bugs in the Shopify SEO processing, making Google work harder than necessary to get the right customer to your store window.

Verdict

Shopify is reputed to be one of the best e-commerce platforms right now. It has unlimited bandwidth, a customizable store, product inventory and so many cool features. It is a great platform for starting an e-commerce store. 

Platform: Wix

Wix is an all-in-one website building platform that is a simple and fast option for those wishing to start up an e-store without much technical knowledge. Wix has order and inventory tracking features which makes it good for business owners.
However, when it comes to the practicality of day-to-day financial management, Wix is clunky and omits certain features that are necessary to functioning businesses.

Wix does not track stock, nor does it have on-the-go management tools. It focuses more on creative freedom than practical business management. Their built-in system also makes it more difficult for you to migrate your store to another host or eCommerce business should you find a better fit.

Verdict

Wix produces really attractive websites. However, it is not as flexible with its usage. Editing may require the services of a programmer that specializes in Wix. Also, while Wix has on-page SEO, people have reported their page not showing in organic search results. 

Platform: Squarespace

Squarespace is a popular site for local sellers but has a host of problems for global e-commerce customers. Firstly, it does not have a multilingual option, so if you’re looking for international trade options your overseas customers may struggle to complete transactions.

There are also limited customizable features, so if you want to add any extras, you’ll have to code them yourself or pay someone to code for you.

Squarespace is also known for updating its code frequently. Whilst initially it is a good thing and Squarespace is always using up-to-date coding, it can mean that if you have managed to install customized features, the code may stop working at short notice, a bugbear for any coder and customer alike.

Verdict

Squarespace is great if you do not want to bother about website hosting, coding or cybersecurity. However, some of its pages still need optimization.