Branding a Champion

Client /
Jeon Eui Taekwondo

Role /
Branding & Website Design

Year /

Website /

Jeon Eui Taekwondo.

Jeon Eui Taekwondo is a performance martial art school that trains athletes to compete in national and international championships. They are an energetic group and always strive for perfection. We take advantage of stunning visuals and videography to present to the world there’s a rising star in the making.

Logo Design.

The logo concept started out from the Chinese character 雋 from the name of the company. The character means outstanding and it originated from the practice of hunting birds. Hence, the logo mark is in an abstract shape of a falcon, to represent swiftness of all the practitioners in Jeon Eui Taekwondo. The calligraphy logo was designed for the uniform robe that further connotes motion and movement. 

Brand Application.

Website Design.